Reading List

Building a StoryBrand: Clarify Your Message So Customers Will Listen (Books)
Miller, Donald, HarperCollins Christian Pub.

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand (Books)
LeFever, Lee, imusti

Association Health Plans & The Future of American Health Insurance (Books)
Coleman, Kev

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions (Books)
Kotter, John, Rathgeber, Holger, Portfolio

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (Books)
Godin, Seth, Godin, Seth/ Macleod, Hugh (ILT)

When God Winks: How the Power of Coincidence Guides Your Life (The Godwink Series) The Godwink Series (Books)
Rushnell, SQuire

The Third Wave: An Entrepreneur’s Vision of the Future (Books)

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results (Books)
Keller, Gary, Papasan, Jay, Bard Productions

nfluence What’s the Missing Piece? (Books)
Keller M.D., Karen

Storynomics: Story-Driven Marketing in the Post-Advertising World (Books)
Mckee, Robert, Gerace, Tom

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires (Books)
Aaker, David

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Books)
Ariely, Dr. Dan, Ariely, Dan

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention (Books)
John Ruhlin

Authenticity: The Head, Heart, and Soul of Selling (Books)
Willingham, Ron

Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth (Books)
Kim, W. Chan, Renée Mauborgne

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future (Books)
Sachs, Jonah, Brand: Harvard Business Review Press

The Patient Will See You Now: The Future of Medicine is in Your Hands (Books)
Eric Topol

Dare to Serve: How to Drive Superior Results by Serving Others (Books)
Bachelder, Cheryl

Zombie Loyalists: Using Great Service to Create Rabid Fans (Books)
Shankman, Peter

The Power of No: Because One Little Word Can Bring Health, Abundance, and Happiness (Kindle Books)
Altucher, James, Azula Altucher, Claudia

Podcast Launch: How to Podcast; a complete guide. Includes 15 Video Tutorials! (Kindle Books)
Dumas, John Lee

How To Deliver A TED Talk: Secrets Of The World’s Most Inspiring Presentations (Books)
Donovan, Jeremey